OUR COMPELLING FINANCIAL SERVICES PROPOSITION AND HOW IT HELPS THE BUYERS.
The 2008 financial crisis created some pretty big changes in the financial services industry. As large banks have returned their attention to retail banking products, consumers not only expect more innovation, but also want to see banking as more than a detached transaction. A large, impersonal, and siloed organization is a tougher sell when today’s consumers don’t want to feel like a number. Essentially, they want a financial institution they can trust: one that hears them, values them, and looks out for their best interests. That’s why it’s so important to shift from a sales model to a service model. A consumer who sees their relationship as more than a vault holding their money is more likely to stay a customer, and a great customer experience builds that relationship.
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