FINANCIAL SERVICES

OUR COMPELLING FINANCIAL SERVICES PROPOSITION AND HOW IT HELPS THE BUYERS.

The 2008 financial crisis created some pretty big changes in the financial services industry. As large banks have returned their attention to retail banking products, consumers not only expect more innovation, but also want to see banking as more than a detached transaction. A large, impersonal, and siloed organization is a tougher sell when today’s consumers don’t want to feel like a number. Essentially, they want a financial institution they can trust: one that hears them, values them, and looks out for their best interests. That’s why it’s so important to shift from a sales model to a service model. A consumer who sees their relationship as more than a vault holding their money is more likely to stay a customer, and a great customer experience builds that relationship.  

CONTACT OUR FINANCE TEAM LEAD

Jane Doe

555.555.5555

janedoe@cohesion.com

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70% of buying decisions are based on how customers feel they are being treated
— McKinsey Quarterly, The Moment of Truth in Customer Service
Banks that place a greater emphasis on improving their customer’s experience are 60% more profitable than their competitors.
— BCG Perspectives, Operational Excellence in Retail Banking, 2014